Most Likely to Click on an Online Video Ad in Q3? The 65+ Demo

Slightly fewer than 1 in 8 online video ads in the US were targeted towards the 65+ crowd during Q3, according to Videology’s latest quarterly report [download page] on its platform’s activity. Interestingly, among the various age groups, this demo proved the most likely to click on a video ad, with an index of 103.3, slightly above the index score for 18-24-year-olds (102.1). Even on what some argue to be a more important metric – video completion rates – the older group held up well. (more…)