How Do Marketers Respond To Being Marketed To?

Marketers have – presumably – an excellent understanding of what a lead generation campaign entails. So how do they respond when they’re the target? Quite well, says LeadJen [download page] in a study that analyzed records for lead generation campaigns targeting lists of marketers over a 3-and-a-half year period spanning from 2010 through this year. The results indicate that the average connect rate for lead gen efforts aimed at marketing professionals was 13%, compared to 10-12% for other professions. How were those appointments set? (more…)