Entertainment Advertisers on Mobile Focusing More on Brand Awareness

Entertainment advertisers on the Millennial Media mobile network are looking to boost brand awareness, according to [download page] the platform’s latest S.M.A.R.T. report. An analysis of the campaign goals of entertainment advertisers during Q2 reveals that a plurality 39% of the time, the campaigns were centered on brand awareness. Interestingly, just 17% of campaign goals centered on product launches and releases, a significant shift from earlier days when they accounted for a majority of campaign goals. (more…)