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Top Brands on Instagram are Posting More and Drawing Larger Audiences
The number of Interbrand 100 brands with an Instagram account has grown to 71 as of Q3 2013, per a new study [download page] by Simply Measured, up from 59 at the beginning of February and now rivaling...
View ArticleTop 10 Broadcast TV Engagement, Week of Oct. 14-20, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Oct. 14-20, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Entertainment Advertisers on Mobile Focusing More on Brand Awareness
Entertainment advertisers on the Millennial Media mobile network are looking to boost brand awareness, according to [download page] the platform’s latest S.M.A.R.T. report. An analysis of the campaign...
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Consumers Say Discounts Bring Them Back In-Store, Drive Impulse Purchases
86% of shoppers report often buying products retailers have on promotion, and 93% say they’re loyal to stores that have sales on products they frequently purchase, according to results from an online...
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Marketers Deem Conversion Rate Optimization Crucially Important, Report...
Roughly 6 in 10 company marketers from around the world (but primarily UK-based) say that conversion rate optimization is “crucial” to their overall digital marketing strategy, per results from a new...
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Top 10 Marketing Charts of the Month – October 2013
This month’s quick-hit set of top charts includes the following topics: Facebook’s waning appeal among teens; B2C & B2B content marketing trends; “most-loved” brands and failed consumer-brand...
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Testing Methodologies Said Most Valuable For Improving Conversion Rates
Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies, per results from a study [download page]...
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Multi-Screen Campaigns to Grab Half of Media Spend in 2016. What Will be the...
By 2016, 88% of client-side marketers, media sellers and agencies believe that integrated multi-screen campaigns will be very important for effectively delivering a marketing message, according to...
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Google Still Has A Bigger Digital Audience Than Yahoo
A couple of months ago, figures released by comScore showing Yahoo overtaking Google as the largest desktop property in the US caused quite a stir. But that data – as noted at the time – was limited to...
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Twitter Referral Traffic Less Than Half of Facebook’s Traffic From Mobile Alone
Facebook remains easily the leading social referrer of traffic to publishers, per recent figures released by Shareaholic. The company is out with new data that reinforces not only how dominant Facebook...
View ArticleTop 10 Social Networking Websites & Forums – October 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Video, Multimedia Websites – October 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Mobile Phone Entertainment Websites – October 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Real Estate Websites – October 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Politics Websites – October 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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What Advertisers Evaluate When Dealing With Large Media Companies
Advertiser Perceptions has released some interesting new data looking at the criteria that marketers and agencies evaluate when selecting a large multi-brand media company to advertise with. The survey...
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Tablets and Mobile Phones – Not TV – Forecast to be Most Important Screens...
In 3 years’ time, mobile phones and tablets will be more important advertising screens than the traditional TV, according to [download page] respondents to a survey from Nielsen and the Association of...
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Consumers Say They Respond to Online Ads With Actions Other Than Clicks
When consumers see an online ad that interests them, 44% of those who take action say they do so by clicking on the ad, while the remainder say they take a different action, such as searching for the...
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Do Retailers Understand Millennials? Are They Even Trying To?
A recent study from Women’s Wear Daily (WWD) and Berglass+Associates takes on “retailers’ readiness for the Millennial generation,” arguing – via a survey of senior retail executives – that many are...
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