Consumers Say Discounts Bring Them Back In-Store, Drive Impulse Purchases

86% of shoppers report often buying products retailers have on promotion, and 93% say they’re loyal to stores that have sales on products they frequently purchase, according to results from an online survey conducted by Synquera. With almost all respondents welcoming information from stores they frequent, 85% claim they’re more likely to return if they are made aware of upcoming sales on products they’ve previously purchased. (more…)