Marketers Deem Conversion Rate Optimization Crucially Important, Report Improvements

Roughly 6 in 10 company marketers from around the world (but primarily UK-based) say that conversion rate optimization is “crucial” to their overall digital marketing strategy, per results from a new study [download page] produced by Econsultancy in association with RedEye. In line with that importance, almost 9 in 10 report that their organization’s focus on conversion rate optimization has increased over the past 5 years. Encouragingly, for the first time in several years, respondents are claiming a slight uptick in satisfaction with their conversion rates. (more…)